Willow Smith is the brand-new face of Onitsuka Tiger

Onitsuka Tiger, which is renowned for its graphically styled sneakers, has gotten starlet and vocalist Willow Smith for its 2020 fall-winter campaign.

The news has simply been announced directly by the brand name on socials media. The 19- year-old will model a choice of shoes along with a number of ready-to-wear pieces.

Choice requirements for brand ambassadors are continuing to evolve. Recently, a number of distinguished models, catwalk stars and social media players all however cornered the market to the point where they were universal in endless projects for both popular and luxury brand names.

Nevertheless, this period appears to be ending. Nowadays, ready-to-wear brand names that intend to stand out are increasingly contacting strong personalities and politically dedicated representatives who advocate self-expression.

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This is the method picked by Onitsuka Tiger, which has actually made Willow Smith, daughter of Will Smith and Jada Pinkett Smith, its new ambassador for the 2020 fall-winter season. Charm, assertiveness, dedicated messages on social media networks: the girl– she is only 19 years of ages– regularly makes her voice heard in support of causes that are close to her heart.

The campaign, which, as Women’s Use day-to-day reports, dates from before the period of lockdown to stem the spread of the coronavirus, reveals Willow Smith in a choice of ready-to-wear and shoes in an untamed natural setting. Onitsuka Tiger has revealed that part of the profits from the sale of the developments in the video will be donated to the NAACP Legal Defense Fund to support its contribution to Black Lives Matter.

Almost a year ago, in September 2019, Willow’s father, Will Smith, also appeared in a brief movie for Onitsuka Tiger.