IDNEWSNOW.COM, Jakarta – The president director of PT Visionet Internasional or OVO, Karaniya Dharmasaputra, on Friday said the digital wallet firm is often labeled as an entity that revels in cashback promos – which is one of the most attractable strategies usually implemented by similar companies.
“We are often labeled as the expert in cashback,” said Karaniya in the launch of the ‘Digitalisasi Pasar Bersehati’ program.
Karaniya said OVO’s strategy has proven to be potent as transactions increased by 20-30 percent and jacked up sales trends.
The performance of digital wallet firms this year has seen growth despite the country being hit by the COVID-19 pandemic which is mainly due to the shifting users’ trend from cash to digital transactions to avoid physical contacts.
OVO also reported that it has broadened its operations as 650,000 merchant partners had been established across 737 cities with 10 percent of that located in Indonesia’s eastern regions.
They also claimed the use of OVO as means of transaction entering traditional markets amidst the government’s ‘market digitalization’ program.
Read: OVO Slams Bankruptcy Rumors; Posts 19-fold Revenue Increase
FRANCISCA CHRISTY ROSANA
