Have you become aware of an app called Glance? Possibly not, however if you’re using a Xiaomi, Samsung, or a Vivo phone in India, Indonesia, or Malaysia, you might’ve used it.
For those unknown, Glance is a lock screen app showing trending topics– and it just recently reached an important turning point. In an interview with TechCrunch, designer InMobi revealed the app hit 100 million everyday active users (DAUs)
How did it get to this number? The secret is that the company partnered with major smartphone manufacturers such as Xiaomi, Samsung, and Vivo to pre-install the app on a few of their popular phones. While the app is removable, it plays a big part in getting users onboard.
[Read: Facebook takes another stab at enabling ‘free’ mobile web access with its new Discover app]
The app lives on your lock screen and reveals news and trending stories sourced from various media partners in Hindi, Tamil, Telugu, and English The app likewise has short videos and single-player games.
Navin Tewari, the creator and chief executive of InMobi Group, informed TechCrunch that Glimpse raced to 100 million DAUs in just 21 months after the launch. He added that users are spending 25 minutes typically every day.
India represent the majority of Look’s audience– more than 80 million, to be exact Nevertheless, it likewise has a presence in I ndonesia, Malaysia, Thailand, and the Philippines. The business intends to roll out its item worldwide in the coming years with a goal to get more eyeballs.
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