Snapchat parent company Snap Inc. plans to open a workplace in Singapore this year– its first workplace in Southeast Asia– in a quote to expand and simplify its services in the area.
The business has actually appointed previous Asia-Pacific senior director and head of immediate messaging application Viber, Anubhav Nayyar, to join Snap Inc. and lead the expansion in Southeast Asia.
However, the innovation business said it would develop a physical existence only after the COVID-19 pandemic had actually decreased.
” We aspire to work together with regional partners and community in commemorating the abundant diversity of Southeast Asia,” Nayyar stated in a declaration on Thursday.
He went on to say that Southeast Asia had actually become an important market to the company as it rolled out a number of efforts in the last 12 months, such as localizing increased reality (AR) during Lunar New Year and offering the Lens Studio workshop at the University of Indonesia.
Snap Inc. Australia and New Zealand, Southeast Asia and Hong Kong general supervisor Kathryn Carter stated the growth presented an opportunity for international brand names to promote with them as Snapchat had reached 85 percent of the 13- to-24- year-old Australian nationals and had a growing market in Southeast Asia.
” We are dedicated to assisting brand names to expand their ad at the regional and regional level particularly in helping business recover post-pandemic,” she said. (eyc)
